Introduction

Getting Started

What’s Covered

• Data Sources
• Organization Access
• Folder Organization & Templates
• Editing & Cloning
• Sharing Reports

Creating a Query

What’s Covered

• Creating Segments
• Defining Numerator and Denominator
• Count vs. Values
• Segment Grouping
• Disjointing the Numerator

Reading the Results

What’s Covered

• Daily Conversion Ratio
• Cumulative Metrics
• Percent Change